Infographics possess the ability to communicate complex information in a simple and visually pleasing way. In their rawest form, these numbers and responses can be uninspiring, but in a graphical format, they can be beautiful. Thought leadership materials, insights and papers are by their nature composed of analysis and statistical data. Using brand and creativity, these data visualisation techniques can transform a boring financial or sustainability report into an invaluable document. Bite-size graphics, interactive charts and infographics can be consumed quickly but convey information that lasts longer than text alone. There’s a lot of vertical movement in this creative infographic that allows for a cohesive understanding of the information being displayed. For a report to be accessible to the widest spectrum it requires more accessible information.

Infographics in annual report design and thought leadershipĪnnual reports can read as monotonous banks of text and numerals, interesting only to financial experts. Through infographics in printed documents or interactive video for digital media, JDJ work with your research and copywriting teams to create designs that demonstrate your data in a user-friendly and visually beautiful way. Our graphic designers enjoy making data beautiful. With a powerful heading, great copy and inspiring design, these pieces will be shared, raising brand awareness and spreading your message far and wide. Interesting enough to catch the eye while scrolling, but simple enough to be absorbed. When incorporated into business reports, website design and integrated marketing campaigns these infographics can increase retention by 200%.īecause they’re so easy to digest, infographics are the fourth most used type of content marketing. There are many ways we help brands to visualise their data, with infographics - a combination of information and graphic - being a particularly visually pleasing storytelling device.

Beautiful infographic design